Rihanna’s latest Savage X Fenty campaign stars Black breast cancer survivors
4 min read
Rihanna is using her latest Savage X Fenty marketing campaign to glow a spotlight on Black breast cancer survivors.
Leiva, a single of the three designs, wanted her scars to be revealed in pictures. “I do not see my scars as scars,” she said in an e-mail. “I appear at them as my handmade jewerly pieces … reminding me and other people I am below and flourishing.” Credit rating: Courtesy of Savage x Fenty
The campaign pictures aspect Cayatanita Leiva and Ericka Hart, both of those 34, and Nykia McKenzie, 26, sporting the collection’s sporty new designs from draped pink fabric. Every model experienced a hand in how they were being introduced, either using the pics by themselves or with the support of a cherished just one.
Hart, who posed in a gray bralette and panty set, was identified with two styles of breast most cancers at the moment: HER2-good and triple-detrimental. The product credited the Black femme and queer communities with becoming a supply of assist.
“The Savage X Fenty campaign was affirming of my encounter as not just a breast cancer survivor but all of my intersections of identification as a Black, queer, non-binary femme,” Hart claimed in an e-mail interview.
“Quite a few cancer strategies concentration on one part, your continual sickness but not how your numerous identities enjoy a function in how you navigate cancer … I also beloved that the marketing campaign didn’t emphasis on poses that focused on energy as the sole image for residing with breast most cancers, but alternatively is just showcasing individuals who want to share their expertise to make a variance for another person else.”
McKenzie, 26, products for the new Savage X Fenty marketing campaign. Credit history: Courtesy of Savage x Fenty
A putting disparity
As very well as offering visibility to 3 specific Black breast cancer survivors, the marketing campaign also delivers focus to what it calls “unfair disparities” in the US overall health care method, because of to components like age and race.
“Black girls, brown ladies, gals of color, we require to be listened to and paid out attention to,” McKenzie explained in a video clip for Savage X Fenty. Credit score: Courtesy of Savage x Fenty
Model Leiva, who also appears in the Savage X Fenty’s 2nd runway display was identified with triple-negative cancer in 2018.
“What was … fantastic was owning to provide matters to light and to share my personal journey,” she said over e-mail, incorporating that the marketing campaign spoke about “Black and brown problems in the overall health care program and how there is a need for more illustration in our communities.”
“You know your physique much better than anyone else understands your body,” mentioned Hart in a video for the campaign. Credit history: Courtesy of Savage x Fenty
McKenzie, who identified a lump in her breast previous June, reported she was misdiagnosed twice ahead of lastly getting remedy by a third health care provider. “By March, my breast was the sizing of a mini watermelon. At that point, I understood what was heading on,” she mentioned in a video clip accompanying the campaign.
“Being aware of that these visuals will be observed throughout the world signifies all the things to me, generally simply because I know now my story is being listened to and that my storm was often bigger than me since the triumph is even greater,” she extra in an e-mail job interview. “I know now that black ladies will be read in regards to our health and fitness and our healing. I hope these illustrations or photos convey to you all that there is do the job to do and that begins with listening to younger females who seem like me.”
