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Rihanna’s latest Savage X Fenty campaign stars Black breast cancer survivors

4 min read
Rihanna's latest Savage X Fenty campaign stars Black breast cancer survivors


Prepared by Jacqui Palumbo, CNN

Rihanna is using her latest Savage X Fenty marketing campaign to glow a spotlight on Black breast cancer survivors.

In assistance of Breast Cancer Awareness Thirty day period, the singer’s lingerie brand asked three “survivors and thrivers” to design new models from a capsule selection that will directly reward the Clara Lionel Basis, a charity launched by Rihanna in 2012. A press statement reported that Savage X Fenty will donate a portion of the proceeds — up to $250,000 in whole — to aid the firm fund most cancers investigation and support for Black men and women identified with the disease.

Leiva, a single of the three designs, wanted her scars to be revealed in pictures. “I do not see my scars as scars,” she said in an e-mail. “I appear at them as my handmade jewerly pieces … reminding me and other people I am below and flourishing.” Credit rating: Courtesy of Savage x Fenty

The campaign pictures aspect Cayatanita Leiva and Ericka Hart, both of those 34, and Nykia McKenzie, 26, sporting the collection’s sporty new designs from draped pink fabric. Every model experienced a hand in how they were being introduced, either using the pics by themselves or with the support of a cherished just one.

Hart, who posed in a gray bralette and panty set, was identified with two styles of breast most cancers at the moment: HER2-good and triple-detrimental. The product credited the Black femme and queer communities with becoming a supply of assist.

“The Savage X Fenty campaign was affirming of my encounter as not just a breast cancer survivor but all of my intersections of identification as a Black, queer, non-binary femme,” Hart claimed in an e-mail interview.

“Quite a few cancer strategies concentration on one part, your continual sickness but not how your numerous identities enjoy a function in how you navigate cancer … I also beloved that the marketing campaign didn’t emphasis on poses that focused on energy as the sole image for residing with breast most cancers, but alternatively is just showcasing individuals who want to share their expertise to make a variance for another person else.”

McKenzie, 26, models for the new Savage X Fenty campaign.

McKenzie, 26, products for the new Savage X Fenty marketing campaign. Credit history: Courtesy of Savage x Fenty

Rihanna has targeted on Savage X Fenty’s inclusive attractiveness considering the fact that launching the lingerie brand, a stick to up to Fenty Attractiveness, in 2018. The merchandise selection caters to a wide range of “nude” skin tones, and offers a broad array of sizes. Her two runway shows to day, equally held at the latest editions of New York Style Week, grabbed consideration for their theatrical performances and illustration of diverse overall body types, ethnicities and genders, in stark contrast to the form of lingerie displays the marketplace is accustomed to.
“My vision for the Savage X manufacturer has normally been getting gals experience self-confident and expressing by themselves,” she claimed before this yr, in a at the rear of-the-scenes video pursuing the next of her brand’s runway exhibits.

A putting disparity

As very well as offering visibility to 3 specific Black breast cancer survivors, the marketing campaign also delivers focus to what it calls “unfair disparities” in the US overall health care method, because of to components like age and race.

A 2012 report from the Facilities for Sickness Regulate and Avoidance, dependent on details from 2005-2009, discovered that the loss of life level for African-American ladies dying fee was 41% larger than that of White females, irrespective of much less instances. A study published four a long time later on uncovered the hole had lessened for younger Black girls, but not for people in excess of 50.
"Black women, brown women, women of color, we need to be listened to and paid attention to," McKenzie said in a video for Savage X Fenty.

“Black girls, brown ladies, gals of color, we require to be listened to and paid out attention to,” McKenzie explained in a video clip for Savage X Fenty. Credit score: Courtesy of Savage x Fenty

Model Leiva, who also appears in the Savage X Fenty’s 2nd runway display was identified with triple-negative cancer in 2018.

“What was … fantastic was owning to provide matters to light and to share my personal journey,” she said over e-mail, incorporating that the marketing campaign spoke about “Black and brown problems in the overall health care program and how there is a need for more illustration in our communities.”

"You know your body better than anyone else knows your body," said Hart in a video for the campaign.

“You know your physique much better than anyone else understands your body,” mentioned Hart in a video for the campaign. Credit history: Courtesy of Savage x Fenty

McKenzie, who identified a lump in her breast previous June, reported she was misdiagnosed twice ahead of lastly getting remedy by a third health care provider. “By March, my breast was the sizing of a mini watermelon. At that point, I understood what was heading on,” she mentioned in a video clip accompanying the campaign.

“Being aware of that these visuals will be observed throughout the world signifies all the things to me, generally simply because I know now my story is being listened to and that my storm was often bigger than me since the triumph is even greater,” she extra in an e-mail job interview. “I know now that black ladies will be read in regards to our health and fitness and our healing. I hope these illustrations or photos convey to you all that there is do the job to do and that begins with listening to younger females who seem like me.”



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